AICHI METAL
Technology Case Study
I think of packaging as a part of metal processing, even though it involves the use of non-metallic packaging materials in terms of the "expression" of the final deliverable. Rather, I am embarrassed to say that I recently realized that I should think so. I was scolded by a customer who said to me, "You can't use such an expensive item in such a messy way. It is disappointing to have such an expensive item brought to us in such a messy package. This made us feel a sense of deep regret. Of course, we had always transported and installed the equipment in the safest way we could think of. However, it was "just an intention. From here, we began to think about packaging.
Meet the Artist
One artist came to our rescue. We have worked with this artist before on the Noto project, and he has a unique background of being in charge of packing for a certain gallery. According to him, the secret of packing is "to think carefully. He says that the secret of packing is "to think carefully," and to make people who see the package think about what is inside, feel relieved, and be satisfied with it. Even for a single packing material, they examine it carefully and thoroughly consider what is best in terms of function, appearance, and branding. This was a learning experience for us. At the same time, it has also been an opportunity for us to rethink our entire business. Packing with the construction process, delivery location, and even the client's face in mind was truly one of the best ways to consider "our quality. Thus, we have begun efforts to innovate our packaging. And the effects are immediately visible both inside and outside the company. As one of our "surface treatments," we are confident that it will bring more than enough new value.
